When FitFlop entered the shoe scene in 2007, people thought a shoe could not look good and feel great, especially after hours of wearing. FitFlop decided to change that one step at a time. Scientifically engineered to promote optimal body alignment and complement your natural walking style, FitFlops™ are literally made for living in. Their extensive range of fashionable and functional designs are the result of science and passion. Simply put: FitFlops™ are the perfect combination of biomechanics, comfort and fashion.

Shoetopia is an official South African online retailer of FitFlop, so you can rest assured that your feet will meet only genuine authenticity. We deal directly with the international FitFlop representatives to ensure you get direct access to the latest and greatest FitFlops™. You’re welcome.